Tag Rocket
| Date | Version | Changes |
|---|---|---|
| 2026-08-16 | 1.95 | Coming soon: Want to improve your sites speed and Core Web Vitals? Check out our new app, Page Lightning. New OpenAi Ads tag. GA4: Prioritizing important events like 'purchase' to reduce the chance they get dropped due to rate limits. GA4: Sequencing events (after page_view) to improve attributions. GA4: Added pixel_ratio data to aid in optimizing responsive images. Pinterest: added more user data. Web Vitals: added downlink, rtt and resource_loading data. Expanded delivery type values. General: Ability to style the BigCommerce consent banner to improve consenting rates. General: TRAPI processOrder(orderId) function to manually process orders when not using the order completion page. Starting support for B2B specific features. Handles Cloudflare Rocket Loader when it causes a DCL event issue. Tip: Don't use Cloudflare Rocket Loader. Lots of improvements. |
| 2025-07-01 | 1.94 | General: The ability to list product IDs or SKUs which you want to be ignored. The following Server Side and CAPI features require an additional app permission. You can provide this by logging into the app. GA4: Updated the web vitals library and added more data to the events including the LCP sub parts. GA4: Server Purchase now connects the event with the user and session from the browser. Facebook CAPI: Added UserAgent, BrowserId and ClickID to the events. Pinterest CAPI: Added UserAgent and ClickID to the events. Pinterest: Recently announced new events have been added: ViewContent, AddToWishList, InitiateCheckout and AddPaymentInfo. TikTok CAPI: Added the ttp and ttclid cookies to events. TikTok: Changed the 'CompletePayment' event to 'Purchase' to follow a March 1st 2025 change in TikTok. TikTok: Added 'AddPaymentInfo' event. TikTok: Added option for Limited Data Use (LDU). |
| 2025-01-26 | 1.93 | GA4: Removed the setting of allow_google_signals in the tag as this is now managed in GA4 Admin->Data collection->Google signals data collection. GA4: Allow Ad Personalization Signals. We recommend you set this to true in the app and control it via GA4 Admin->Data streams->User-provided data collection. |
| 2025-01-13 | 1.92 | Search Provider added: FreshClick. Added Time To Last Byte (TTLB) to the Web Vitals reported. Dropped FID from the Web Vitals reported. Improving Search Provider support. Private Alpha: Speculation Rules Private Alpha: Lazy Load mechanism |
| 2024-07-23 | 1.91 | Pinterest: sending hashed location information to support Limited Data Processing (LDP). GA4: Gathering Effective round-trip time estimates (RTT). Added the ability to use MPN, UPC or GTIN values in the ID formats for products and variants. Fixed a Cross Site Scripting (XSS) vulnerability on the blog page. |
| 2024-07-01 | 1.90 | Google: Removal of Google Universal Analytics extras as it is now deprecated. |
| 2024-03-06 | 1.89 | Google: Our latest Consent Mode v2 solution is rolling out to stores set to auto update. Microsoft: Added support for Enhanced Conversions (off by default). |
| 2024-01-25 | 1.88 | Google: Consent Mode v2, Basic and Advanced modes supported |
| 2024-01-03 | 1.87 | TikTok: purchase events are now tracked via the CompletePayment event and not the PlaceAnOrder event. Google: First steps to supporting the new Consent Mode v2 |
| 2024-01-02 | 1.86 | Improved gathering of user data when features like advanced matching and enhanced conversions are enable Normalizing of phone numbers were possible to make them validate with the channels. e.g. always start with +. This is aided by a new option to specify the default country for when the country for the number can't be determined. Google: The enhanced conversion setting has been moved into the Global Tag Settings to support the feature in GA4 The order confirmation page now aggressively loads scripts to reduce the chance that the user leaves the page before all conversion tracking has completed. GA4: item discount changed to per item value Google Optimize: Removed as no longer available as of September 30, 2023 |
| 2023-12-03 | 1.85 | Google: Beta feature to stop the Firefox browser from blocking cookie access in the future (off by default) Google Ads: Tracking if an order came from a new customer (off by default) Added grandTotal, shippingCostTotal, handlingCostTotal, totalDiscount and giftWrappingCostTotal to the checkout cart and final order data Facebook: Option to exclude content_type from product related events |
| 2023-09-03 | 1.84 | Microsoft/Bing: Fix for an intermittent bug causing a few events to be invalid |
| 2023-08-22 | 1.83 | Facebook: Updated CAPI to also identify Colorado and Connecticut as states requiring Limited Data Use. Previously it was just California. General: Better dealing of free products. GA4: avoiding event option issues when GTM is also used General: Pre-loading and pre-connecting is disabled if the consent banner is enabled due to possible privacy issues. General: New automatic data attribute detection to support how the latest Cornerstone works. General: Support for multiple server side destinations per tag (GA4, Facebook, Pinterest). |
| 2023-05-05 | 1.82 | GA4: fix for logging JavaScript errors |
| 2023-03-28 | 1.81 | TRAPI: new GetValue event to provide things like custom IDs for products and variants TRAPI: enhanced ProductDataGathered event to enable adding and removing of products from lists used by the tags. This includes altering the order data TRAPI: new CartDataGathered event to enable modifying the cart data used by the tags Checkout: improved data in the cart at each step of the checkout Google Ads: option to send externally coded gtag events to the Google Ads powered by Tag Rocket GA4: option to send externally coded gtag events to the GA4 powered by Tag Rocket GA4: ability to change how the categories are set GA4: support for sending events to the GTM Server Side system Global: option to exclude zero priced products from all tag data Global: option to make external links load on a new tab so that they can be tracked Twitter: support for the new events model. This requires setting up of each event in Twitter and copying their event IDs into Tag Rocket. Pinterest: Support for server side CAPI checkout events Pinterest: Support for Limited Data Processing (California) |
| 2023-01-23 | 1.80 | Microsoft: IMPORTANT 2 - Another fix was required for the Microsoft UET tag. Sorry about this. |
| 2023-01-21 | 1.79 | Microsoft: IMPORTANT - A change in their tag is causing our tagging to fail. Please publish to get the fix. |
| 2022-12-05 | 1.78 | GA4: gathering of user attribution information |
| 2022-11-07 | 1.77 | Better support for login and account creation events |
| 2022-10-12 | 1.76 | Support for third-party consent banners GA4: fixed a bug causing many logout events Option to gather product custom fields to us in custom scripts A new ProductDataGathered event so custom scripts can modify products before they are used |
| 2022-09-19 | 1.75 | Support for the new single-page consent banner. No tracking data is lost if a user consents on their first page. To retain even more data when consent is required, we recommend switching on Consent mode for Google Ads, GA4, Facebook and Microsoft Ads. GA4 and Google Ads do not support the single-page consent banner unless their Consent Modes are both enabled. Microsoft Ads: Added consent mode GA4: Added the Interaction to Next Paint (INP) Web Vital and updated to the latest Web Vitals code and thresholds Providing email address in contact form and subscription submission events and including that email in enhanced matching/conversions for Google Ads, Facebook, Pinterest and Yahoo |
| 2022-08-06 | 1.74 | Google Ads: Disabled the URL passthrough feature as Google's code breaks some forms when people visit from a Google Ad GA4: Added the ability to alter product information like categories via the API |
| 2022-07-23 | 1.73 | Optimize: Option to disable async loading. Facebook: Added address based advanced match data. Improvements to reporting of errors when running the Tag Rocket scripts to enable us to preemptively fix issues |
| 2022-07-14 | 1.72 | BC EE: Option to stop payments.bigcommerce.com becoming a referrer for transactions. Enabled by default. |
| 2022-07-04 | 1.71 | Bug: Product tracking started to fail for pages with over 25 products. |
| 2022-06-21 | 1.70 | Facebook: Updated CAPI to v14.0. |
| 2022-06-07 | 1.69 | Google Ads: After several painful hours with the Google Ads Tag Team I've not been able to get their new enhanced conversions code to work. So I've reverted back to the old method for now. Trying out a way to support the Sales & Orders feeds with their missing item group id values. |
| 2022-06-01 | 1.68 | Enabled the automatic update system. If you have switched on automatic updates your app will now keep up to date with the latest features and improvements. If not, you can enable it in the apps admin. |
| 2022-05-25 | 1.67 | GA4: ability to define the item_variant value GA4: FREE while BigCommerce develop their own solution |
| 2022-05-03 | 1.66 | Enhanced auditing Timing data added to the head to track when Googlebot times outs Analytics BC EE: Deprecated |
| 2022-04-27 | 1.65 | GA4: fix to stop GA4 from breaking dropdowns on the checkout page |
| 2022-04-18 | 1.64 | Google Ads: using the new enhanced conversion data method |
| 2022-04-08 | 1.63 | Ability for API event handlers to listen to, alter or cancel tag specific commands Cross-Domain tracking for Analytics BC EE and Google Ads Backup and restore settings |
| 2022-03-22 | 1.62 | Google Analytics BcEe Custom Init Commands |
| 2022-03-11 | 1.61 | Multi-storefront support GoogleAds/GA4: User-ID supported using customer id |
| 2022-02-13 | 1.60 | Server side events honor users consent if the consent banner is enabled |
| 2022-02-09 | 1.59 | TRAPI: addScriptTag, addPreconnectTag and addStyleTag functions added. loadScript deprecated General performance options |
| 2022-01-29 | 1.58 | Added larger delays to server side event retries Facebook: Starting to refer to the Meta Pixel |
| 2022-01-25 | 1.57 | BCEE: New Session Referrer custom dimension Google Ads: More Enhanced Conversion data for purchases (address) Google Ads: Supports Enhanced Conversion data for guests Google Ads: Single purchase event for both dynamic remarketing and basket data Google Ads: Restricted Data Processing (CCPA) now only restricts Californians Google Optimize: faster loading GA4: New Performance Metrics event GA4: Reduced payload size for events by sending some data only in the page_view event (meta description) GA4 Tracking browsers save_data settings as well as effective connection type GA4: Better JSON-LD syntax checking GA4: Purchase 'affiliation' changed to 'method' and to standard values. 'www' for website purchases Facebook: CAPI support for IP6 Facebook: CAPI Limited Data Use now only restricts Californians Microsoft Ads: updated purchase event to support new requirements Microsoft Ads: Fix to possible rounding issue on prices Microsoft Ads: Sends ecomm_query data on search pages and ecomm_category on category pages Microsoft Ads: Dynamic Remarketing purchase event now supports destination url conversion goal revenue as well Microsoft Ads: Refactor and documentation of supported events TRAPI: Better search support TRAPI: CartItemChanged event now includes the cart TRAPI: GTIN added to product information All tracking resource requests are in the footer to make sure higher priority resources go first Loading sequence change to start loading tracking resources as soon as possible after essential resources are requested No longer adds code to the AMP product page Disabled tracking in the Page Builder Changed unclear JavaScript error '{"isTrusted":true}' to 'Cross Origin Script Error' Using crossorigin on third party scripts where possible to reduce the number of 'Cross Origin Script Error' messages |
| 2021-12-07 | 1.56 | Facebook: CAPI external purchase events can now work with LDU enabled Facebook: CAPI now checks if consent has been given and therefore LDU is not required Google Tag Manager option to send Tag Rocket events to the dataLayer API to allow custom tagging based on Tag Rocket events GA4: reduced the event payload size GA4: tracking of users save data setting |
| 2021-11-21 | 1.55 | Stopped using cookies due to issues with Internet Explorer and larger carts |
| 2021-11-06 | 1.54 | Facebook: Remove Conversions API Test Event Code one hour after publishing GA4: Protect against link click events including very large urls |
| 2021-10-18 | 1.53 | gtag: Ability to add custom init code |
| 2021-10-17 | 1.52 | GA4: ability to switch on/off each server side event type |
| 2021-10-06 | 1.51 | GA4: limit to 5 exceptions per batch to avoid payload rejections Fix for a possible issue caused when using faceted navigation |
| 2021-09-30 | 1.50 | Pinterest: sending currency in more events GA4: improved reporting of fetch errors |
| 2021-09-27 | 1.49 | GA4: improved capturing of browser errors |
| 2021-09-24 | 1.48 | Added support for multiple search query parameters Added support for sending variant based ids on relevant events |
| 2021-09-10 | 1.47 | Added support for the Yahoo/Verizon Media dot tag (beta) |
| 2021-08-12 | 1.46 | Support for Gift Certificates Support for Custom Items |
| 2021-08-02 | 1.45 | Improved tracking of console errors |
| 2021-07-28 | 1.44 | Split into two script manager scripts fixed some missing custom dimensions in the GAEE events added target path selector to load errors moved most tags out of beta status |
| 2021-07-19 | 1.43 | Improved script minification |
| 2021-07-14 | 1.42 | GA4: fix to list name of selected items |
| 2021-07-02 | 1.41 | More robust handling of graphql failures |
| 2021-07-01 | 1.40 | Fixes to the audit tool |
| 2021-06-30 | 1.39 | Better handling of missing data from BC |
| 2021-06-21 | 1.38 | Bing: fixed add to cart quantity Bug in fetch error monitoring |
| 2021-06-21 | 1.37 | Stand alone app and new login ability BCEE: Fix for social link tracking work around for bug in the carts api that returns the wrong total (without tax) |
| 2021-05-31 | 1.36 | Removed deprecated Core Web Vitals parameters |
| 2021-05-29 | 1.35 | Google Ads: Added Enhanced Conversions (Beta), need a tester Fix for category names containing single quotes or dashed |
| 2021-05-24 | 1.34 | GA4: Limit add to cart events to avoid payload issues |
| 2021-05-19 | 1.33 | Better handing of server side events |
| 2021-05-19 | 1.32 | GA4: Core Web Vitals events made compatible with the web.dev solution announced in Google IO today |
| 2021-05-17 | 1.31 | Added search page check for the search_query_adv parameter Bing: bug in page_type event |
| 2021-05-12 | 1.30 | Google Ads: added page_view event GA4: stopped sending small change CLS events Audit report |
| 2021-05-10 | 1.29 | Google Ads: fixed id value for add_to_cart event |
| 2021-05-08 | 1.28 | GA4: Better handing of scroll based product visibility |
| 2021-05-06 | 1.27 | Stop Cloudflare's Rocket Loader from breaking scripts |
| 2021-05-04 | 1.26 | Always uses product level SKUs |
| 2021-05-02 | 1.25 | Google Ads: conversion basket data support Google Ads: consent mode data redaction mode added Google: consent mode url passthrough option added |
| 2021-05-01 | 1.24 | Google Ads: option to disabled conversion linker cookie |
| 2021-04-28 | 1.23 | Facebook: support for multiple pixels Facebook: send hashed phone number if available to improve enhanced match |
| 2021-04-27 | 1.22 | Tracking debug target selectors for the Core Web Vitals |
| 2021-04-26 | 1.21 | Correction in handling server side purchase events Facebook: CAPI event provides email and name for guest checkouts |
| 2021-04-25 | 1.20 | Limiting the number of exception events per page |
| 2021-04-25 | 1.19 | Facebook: added support for consent mode Issue with IE scroll tracking GA4: improved dealing with payload size limitations |
| 2021-04-23 | 1.18 | Considers an item seen if it is on screen for 2 seconds |
| 2021-04-22 | 1.17 | GA4: corrected click event link_url parameter setting and added description GA4: sets category to '(no visible category)' for products without a visible category GA4: sets brand to '(no brand)' for products without a brand Improved determination of a products index in a list (position -1) Improved handling of dynamically added products and promotions |
| 2021-04-17 | 1.16 | Web Vitals Visualization |
| 2021-04-15 | 1.15 | Fix bug in handing Facebook API events |
| 2021-04-13 | 1.14 | Fix to javascript error handler and network load errors |
| 2021-04-10 | 1.13 | Option to enable Google's gtag consent aware beta feature support for detecting quick search results GA4: quick_search event |
| 2021-04-09 | 1.12 | Better support for custom search pages Tracking network request errors GA4: Tracking payload size limit |
| 2021-04-04 | 1.11 | GA4: Limiting the length of meta descriptions to avoid exceeding payload size |
| 2021-04-02 | 1.10 | Improving Core Web Vitals data GA4: Added tracking of effective connection types |
| 2021-04-01 | 1.9 | GA4: Fix to related products code GA4: send datetime on pageview and all events IE fix for tracking if a product is visible |
| 2021-03-30 | 1.8 | GA4: Refactored Web Vitals events to enable more accurate reporting GA4: Web Vitals now indicates largest shift for CLS GA4: added new content_group set to the type of page GA4: added purchase/refund affiliation set to 'BigCommerce Website' or 'BigCommerce API' Facebook: Added Search and ViewCategory events Pinterest: added product ids to the add to cart event Can now detect cart changes on the cart page Fix to search page code Product views in list are now based on when they are visible to the user Banner views in list are now based on when they are visible to the user Option to use data attributes for product detection. Defaults to automatic detection |
| 2021-03-12 | 1.7 | Pinterest: corrected enhanced match support |
| 2021-03-12 | 1.6 | Facebook: Adding more data to events and server events Fixed how category paths are worked out and added an option to specify the delimiter Microsoft Ads: extra ecommerce events |
| 2021-03-09 | 1.5 | BCEE: Fixed checkout tracking BCEE: Fixed conversion event values (has to be an integer) |
| 2021-03-06 | 1.4 | GA4: Added a server_purchase event to help detect when transactions are lost with normal tracking GA4: Added add_customer_info and add_billing_info events to enable more refined tracking of the checkout flow Added a second method to avoid duplicate transactions GA4: Using the new official way to ignore referrals to stop payment gateways becoming the referrer |
| 2021-03-04 | 1.3 | Enhancements to Core Web Vitals data GA4: Change to how product categories are reported |
| 2021-02-28 | 1.2 | The home page now uses a page_type of 'home' GA4: gathers meta descriptions |
| 2021-02-25 | 1.1 | Using graphql requests to gather more details about products GA4: changed category data to be match Google's specification GA4: added extra product details for relevant events. variant, discount, coupon, category GA4: Web Vitals including Core Web Vitals |
| 2020-10-27 | 1.0 | Created |